Choosing to associate your business with the Red Rock Scenic Byway aligns your brand with the natural beauty and quality of Sedona, and offers unique benefits over traditional advertising media.
- Over 20,000 vehicles per day choose to travel the Red Rock Scenic Byway.
- The Red Rock Scenic Byway is #5 of all “things to do” in Sedona as voted by TripAdvisor users, with over 3,400 reviews of which 97% are Excellent and Very Good.
- Additionally our website currently averages about 20,000 organic page views per month, with over 80% coming from new visitors. And more than 90% of all Byway website visitors are from outside Sedona.
- Regarding social media presence, the Byway’s Facebook page receives more than 10,000 organic post engagements per month.
(Sources: AZDOT, Google Analytics, Facebook Insights and TripAdvisor).
Raise your brand awareness: This goes without saying. Businesses sponsor non-profits like the Red Rock Scenic Byway because it puts their brand in the spotlight related to the mission and activity of the non-profit. It creates positive PR and raises awareness of the business as a whole and enhances brand credibility.
Emotional connection: People often spend with their heart. Making an emotional connection to purchases builds brand loyalty. Seeing your brand connected to the Red Rock Scenic Byway can create this connection for consumers. Quite simply, it shows your brand cares enough to get involved at the community level. Your brand becomes more appealing. Many consumers make purchasing decisions based upon this quality.
Media exposure: The Red Rock Scenic Byway works to “drive” visitors the Byway and internet presence for awareness and trip planning. The benefit, of course, is the free ‘earned media’ exposure your brand could potentially receive. This can expose your brand to far more consumers. In particular, users are most likely to visit sponsors’ websites, consider new products, and/or engage in events or activities as a result of sponsorship of the Byway.